Tuesday, 17 September 2019

One week into the Canadian election, JUUL launches a political action campaign.

Tomorrow, the Canadian election campaign official enters its 2nd week. So far the focus has been on traditional voter issues -- jobs, the environment, taxes, etc.

But in the wake of the (now seven) recent deaths of young American vapers, the media has asked federal leaders whether they will follow the example of U.S. governments and put more restrictions on the marketing of vaping products. The response was a decided non-committal.

Is it a coincidence that in my e-mail today was an invitation from JUUL to "protect my vapour access" by becoming an "advocate for reasonable policies that protect adult access to vapour products to encourage them to make the switch from combustible cigarettes."? (As a keenly interested party, I had subscribed to their e-mail service.)

The invitation lead to a recruitment site  - The Switch Network  - which asked about my willingness to participate in a range of political actions -- from signing a petition, e-mailing elected officials, attending rallies or demonstrations or testifying at hearings.

A democracy depends on an active and engaged citizenry. But mobilizing addicts during an election?  I think that may be a new one, even for the nicotine industry.