Monday, 29 June 2020

BAT exploits PRIDE to sell e-cigarettes.

BAT has launched a new limited edition vaping device that is designed with a with a rainbow-like "vibrant spectrum of colours". 

The campaign to promote it comes on the heels of Pride Toronto's late June celebrations. 

The marketing slogan used in the promotional e-mails, Facebook and Instagram invites consumers to celebrate "Happy Pride."

Health Canada has recognized the health disparities experienced by this community with respect to tobacco use, and taken steps to ameliorate this inequity. Clamping down on this promotion would be something else they could take Pride in.